In order to see to it that your medical marketing efforts are effective you have to track the results a minimum of on a monthly basis. Google Analytics is a wonderful tool to start with and the big bonus offer is that it is free. Make certain you get the Analytics Code set up on your medical site before you start marketing to obtain a reference point to start from.
Once a month enter your Google Analytics dashboard and inspect the reports. Google will give you a list of the keywords that brought individuals to your site. It will inform you how long they remained on your website or if they bounced off to another site right away.
You want your site visitors to stay at least 2 minutes. You do not want a bounce rate of more than 35 %. Anything greater than that will inform you that your material on your medical site is not exactly what they were looking for or your site is not appealing to them.
The reports will reveal where your site visitors originated from and how many originated from that source. Was it your medical blog site, your press releases or your short articles? It might have been from other websites that referred site visitors to you that you didn’t even know about.
If you have great info, your material will go viral so expect to see various other sources where the traffic originates. If you are not seeing an enhancement in your traffic volume it’s time to test brand-new keywords. Wait an additional month and check the reports again.
Wash…. rinse …… repeat until your medical site is a fine tuned search engine machine.
Getting results rapidly just got easier with US Medical Marketing!!
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