If you have a medical practice, it may make sense to consider hiring a social media
manager. Use the criteria below to assess whether your efforts to use social media in
your medical marketing could benefit from hiring someone to manage your social
media.
Determine reasons you should considering hiring a social media manager for your medical practice. Some of the reasons may include your need to save time; the ability to respond more efficiently to inquiries your practice receives from social media, to manage your medical practice reputation, and to compose better content for your medical marketing materials.
Determine how you’ll measure the value of your social media staff’s contributions.
Since accurate determinations of what exactly your practice is achieving in terms of
the benefits of social media remain difficult to determine, establish ways that you’ll
assess an individual’s job performance.
Determine the types of communications you’ll expect your social media manager to
engage in with clients in terms of content and subject matter in order to promote
your social media as part of your medical marketing.
Write a job description for the social media manager position you’re creating for your practice in order to give yourself a clear idea of what you’re looking for. Simply organizing your thoughts and expectations can be helpful in finding the right person for the job you’re seeking to fill in your medical practice.
Always include the requirement of a writing sample for each form of social media your social media manager will be responsible for generating. While many individuals have experience on Twitter or Facebook or even blogging, you’ll want to see samples to see whether you like the individual’s writing style.
Don’t be penny wise and pound foolish in establishing job hours for your social media manager, especially if you’re hiring the person to do a job you don’t have time to do. Many Internet marketing jobs that call for a social media manager are paid hourly, freelance, as 1099 employees.
Medical marketing using social media frequently requires constant updates so that you’ll want to provide guidelines as to the total number of hours a week you expect the person to work rather than a prescribed time such as nine to twelve. Establish a weekly or biweekly meeting with your social media manager in order to keep up with progress and any overall concerns, et cetera.
Choosing to hire a social media manager can help a medical practice engage regularly and in a timely fashion with clients and will improve its value as part of your medical marketing strategy. Use the suggestions above for considering whether to hire a social media manager for your medical practice.
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