Promoting your medical practice on social media is a good way to generate more clients. Learn more about social media marketing before you get started with this project. Keep reading for some useful social media marketing tips.
Use the social networks your clients check on a daily basis. Your clients more than likely have accounts on Facebook or Twitter but keep in mind that there are many other networks they might use.
Create a survey and ask your clients to list the social networks they check once a day. Some networks are more popular than Facebook or Twitter among certain age groups or subcultures. If you have a very diverse audience and have a hard time recognizing trends, use Facebook.
Give your clients a good reason to sign up for your social media marketing campaigns. Draw attention to this campaign by mentioning it on your website or in your newsletter and present it as valuable.
You could for instance encourage your clients to subscribe to these updates to receive a discount or get some exclusive updates about new medical techniques you are using. Offer new incentives on a regular basis to keep your subscribers interested.
Share updates related to your medical practice. You could for instance share some pictures of your medical practice, some reviews written by clients or some updates about the features of your latest medical procedures.
This is a good way to generate some interest for your medical practice and get an idea of how many clients are interested in this topic. Not all your updates should look like ads for a product but you can safely share one weekly update that is directly related to your medical practice.
Generate some interest for a new procedure or product by offering an incentive. You could organize a contest. Ask clients to share before and after pictures. Maybe they could share pictures of what they would like to look like after if they haven’t had a procedure done yet.
Many clients will enter the contest because they are interested your services and are considering setting up an appointment with you even if they do not win it. You could also organize some random giveaways or share a coupon code for a certain product.
Encourage your potential clients to send you their questions via social media. You could for instance receive questions by having people write on your Facebook wall or tag you in one of their updates. You could even have a “Topic of the Week” that keeps them focused.
Take the time to answer to all the questions you receive. Be as specific as possible but do not hesitate to encourage people to follow a link to your website to learn more. This is a good way to share useful information with the rest of your audience too. It will draw attention to your medical practice when more and more clients ask questions about.
These different strategies will help you gain more clients thanks to social media. Use these strategies on your target audience and keep track of how many new clients or how many repeat clients you gain thanks to this new campaign.
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