Have you been writing a medical blog for sometime now but can’t seem to get anyone to read it? That is a common problem. In fact many people that are not familiar with the world of the Internet just expected to write a blog and have millions of people instantly flock to it. Sadly that is not the case. Just how can you get other people to read your blog?
One helpful suggestion is to learn a bit about search engine optimization, or SEO. When done properly with relevant content it will help get your blog listed in search engines, such as Google. I can’t discuss all the tricks here, but one suggestion is to make each blog post about a single subject.
For instance, if you are writing about one of your medical services, keep your article focused on that subject. Use words that describe your service in the title of your post. This allows the search engines like Google know what your article is about. It will help them find your article and list it when potential clients do searches for that type of medical service. You might also be sure to include your title phrase once or twice in your article.
Another good way to get readers to your blog is to join Facebook groups or Internet forums that are built around similar subjects. For instance if your blog is about plastic surgery, find Facebook groups that relate to baby boomers or beauty groups. Introduce yourself to the group and then start commenting right away. Make sure you comment on other people’s posts and offer suggestions, tell stories, etc. Get to know members in these groups well before you mention that you have a blog.
Once you do mention your blog, don’t oversell it. Mention it in passing. You might say something like: That was a good idea. Something similar happened in our practice. In fact, I recently wrote about it in my blog. Then if you have permission from the moderator you can give a link. If you do not have permission to promote yourself with links to your blog, do not include it or you will be kicked out of the group. Do that only once every 20 or 30 comments you make. Don’t overdo it.
And while we are at it, if other people leave links to their blogs, go and read their posts and comment on those, too! In fact, you can search for other blogs on subjects similar to yours and go in and leave comments about things they have written. Be a good online citizen and give good comments that show you are really in tune with the subject. Many blogs will let you leave a link in the signature line.
Another suggestion is to develop an email list. Ask people to join your list so you can advise them when you write a new post. You might even have something to give them if they join. You could offer a white paper on one of your services or maybe a coupon to use on their first visit to your practice. If you have a medical blog it can be frustrating when no one comes to read it. These suggestions should prove helpful in getting people to come and visit your blog.
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