Not only is Keyword Research a necessity, but it is crucial to the success of marketing your medical practice online. If you take a wild guess at exactly what people are searching for when they are searching for your services or product you will be squandering a great deal of your time. Fortunately keyword research only needs to be done once.

You have to understand the numbers of searches are being done for that keyword each month. Let’s look at a keyword that is just being looked for 100 times a month. Maybe you can anticipate obtaining 10% of those individuals coming to your site per month if you were in the #1 position on Google. That is 10 website visitors a month. If 5% of those individuals call you and 25% of those make an appointment for a visit, when you do the mathematics you could see that probably isn’t a keyword you wish to use. Now do you see why keyword research is so vital?

Keyword Research for Medical Marketing

In order to pick some keywords to research ask yourself some questions.

  1. Will they be seeking a certain person, position or specialty like Surgeon, or Facelift or Cosmetic Skin Products?
  2. Will they use geographical modifiers like city, state or area? “Cosmetic surgeon in Orlando, Florida”.
  3. How will their level of inspiration suggest to you what kind of purchaser you are drawing in? “Low-cost facelift”, “Emergency cosmetic surgeon”, “24 hour physician” or “Discount Dentist” are words you may or might not want to utilize. The keywords you utilize should be connected to the kind of client you want to bring in and have call you.

Keep a spreadsheet of all the keywords you have discovered. Indicate where you have actually used them and what date you used them. That way when you are tracking the outcomes of your efforts you will understand which words are working and which ones are not.

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