It is hard enough to build traffic for your medical site with the amount of competition online without having a poorly designed site. The website is all they see and one that is not user friendly will drive people away in droves.
This article will help you focus on some tweaks to your medical website that will not only stop visitors from leaving, but also keep them coming back due to ease of use. Believe it or not, how your website functions and looks is how your medical practice is perceived, so continue reading to prevent yourself from falling into a common trap that so many others have never escaped from.
Flash intros can be cool and we all want a little pizazz when visitors first stop by our site, but the truth is that this type of intro has become a nightmare for many. First, flash takes a long time to load on a low end DSL signal, so how do you think it loads on portable devices like smart phones and tablets that are using data signals?
The point is they take forever, if they load at all, and more people are using Smartphones or tablets today than PC’s. Leave the flash off your medical site before you eliminate potential clients from ever visiting again. They do not want to wait ten minutes for your page to load.
Make sure your web pages load quickly. Try to keep it under ten seconds. You can do this by using standard fonts and text with average sized images. 640 x 320 images are large enough for both portable devices and PC’s, so there is no point in going larger.
Many of the portable devices have different browsers, which is why standard professional fonts are recommended, as they will work on most devices without conflict.
Keep videos posted on video hosting sites and post a link on your pages if you offer them. This will also reduce the time it takes to load and allows the consumer to make the decision to review them if they would like.
Make sure that all of your links work and none are broken. Broken links to a client means you do not maintain the site regularly. It is simply unprofessional for a medical practice to have broken links, so ensure they are all functioning properly.
Finally, provide contact information on each page. This often will leave clients feeling secure in knowing they can reach you from any point in the site and that their comments are always welcome.
These tips are the foundation for the success of your medical practice website. If you think back to a time that you have visited a site for a product or service and been annoyed by the negatives listed above, you will make the changes immediately. The goal is to keep them coming back for more, not give them a reason to stay away.
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